Blog by JourneyGroup

On being glue. Or, an art director.

"The process of then art directing illustration (in my short experience) involves elevating the artist and the client, while making yourself seamlessly, yet confidently remain quietly in the background of the page. Your touches are not directly seen, but innately felt. You bring cohesion and clarity to the role of the illustration within the greater whole of the client’s piece. You get to be the wonderfully, sticky glue between artist and client."

One of our own writes about sticky-glue role of art director over at The Agency.