Blog by JourneyGroup

Ink on Paper: 3 Ways To Reduce Print Production Costs

Brands spend a lot of time and money on the strategy and design of their marketing collateral. Sometimes, though, less attention is devoted to the last part of the creation process—print production. This final milestone of putting ink on paper has many potential pitfalls and can derail an otherwise succesful project.

Written by Russ Edwards on September 11, 2014

A Better Way to Evaluate Nonprofit Marketing

In 2013, activist and fundraiser Dan Pallotta gave a TED talk about the fundamental way we think about charities and their operation. He surmised that there is a double standard by which nonprofits have been measured.

Written by Chris Tyree on August 26, 2014

The Subliminal Message of Photography

Whether you recognize it or not, you are constantly seeing, evaluating and judging images. Your brain constantly juggles a variety of visual information, and it is genetically wired to focus on images in a few basic categories.

Written by Phil De Jong, Jr. on August 20, 2014

Do We Need A Design Vendor or a Strategic Partner?

A few years ago, my wife had the idea of adding a deck to the back of our house. As her miserly and un-handy husband, I was hesitant to pay for the project but also didn't want to spend too many weekends learning which side of the hammer to hold. My lazy side prevailed and I decided to hire some help.

Written by Sam Voelkel on August 12, 2014

5 Ways Clients Can Improve the Graphic Design Process

Partnering with an agency for design support can invigorate your brand. Through our own experience of working alongside organizations, we've collected a few memorable quotes that reflect how the right kinds of client input can improve the graphic design process. 

Written by Mike Ryan on August 6, 2014

The Value of Video for Nonprofit Fundraising

The memory is still vivid: I was four, sitting in front of our two-ton television while watching Little Rascals. Suddenly, a commercial came on that made me drop my spoon of Cheerios.

Written by Chris Tyree on July 29, 2014

Out of Scope: Understanding Your Website's Price Tag

Whether you're rebuilding a legacy website, or developing new, bleeding edge applications, all projects are composed of at least three essential components. Whether intentional or unplanned, no venture leaves the napkin without these essential ingredients.

Written by Justin Schroeder on July 24, 2014

5 Questions to Consider Before Partnering with a Creative Agency

Your internal team is maxed-out with its current workload. You're not in a position to add more staff and the requirements for an upcoming project may be just outside of your comfort zone. If this scenario has you considering an agency partnership, answer these questions before taking the leap.

Written by Sam Voelkel on July 15, 2014